Samantha Johnson

Role/skills: Illustration, Graphic design

Having been born in upstate New York, with experience working in Hawaii for a number of years, the client had a social branding presence as “Empire State of Aloha,” and wanted her business cards to represent that. She came to me with the concept of octopus taking over the Empire State Building, and asked me to figure it out from there. I felt that the card, being a simple black and white line drawing, could really pop if it had some shimmer to it, reflecting the golden sun of Hawaii and the gilded skyline of New York, so I recommended gold foil for the printing.