BLOCH & WHITE, LLP

Branding identity for a new law firm

These clients came to me to solidify a branding identity as part of the process of launching their own law firm. This mission-driven firm wanted to communicate their assertiveness in attaining justice. They wanted their public-facing imagery to convey that they “go to court and win.”

After the interview process, I gathered inspiration from Ancient Roman and Greek statues and imagery. I wanted to keep the design bold and strong yet simple. The name of the firm lent itself quite obviously to a black and white color scheme, while bringing in an added challenge of making the identity stand out. Scroll down for the results!